Search engine optimization or SEO has been a tool that marketers have used for years. SEO is a practice of improving your website to increase the site’s visibility on search engines. SEO also utilizes strategies that improve the functionability of your site to increase user experience. These tactics have landed valuable results for small business owners across the country.
In this post I am going to discuss 7 key benefits that search engine optimization offers small business owners.
- Get more customers through organic traffic.
- Improve site speed and decrease bounce rate.
- Get an awesome user experience.
- Increase your brand awareness.
- It can be done on a budget.
- See your progress.
- Drive leads and sales.
Let’s dive in!
Get more customers through organic traffic
Imagine waking up in the morning, having breakfast, and checking your email before you head to work. You are excited because you have a notification of a new sale on one of your products or services. That is the dream for most small business owners. Getting more customers through organic traffic can help make that dream come true! SEO tactics increase your site rank, which can put your company website at the top of google. This increase ranking means more people will see your website and that can potentially become customers.
Improve site speed and decrease bounce rate.
One way to increase the user experience on your website is through site speed. Site speed is how long it takes for a page on your website to load. The faster the page loads, the better the user experience will be. Not only that, but Google takes into account site speed when ranking websites. So by improving your site’s speed, you are also improving your SEO. In addition, decreasing your bounce rate is another way to improve user experience. A bounce rate is the percentage of visitors who leave your website after viewing only one page. This happens when the content on your page does not meet their needs or expectations. By providing valuable and relevant content, you can decrease your bounce rate and keep your leads interested.
Get an awesome user experience.
When a user visits your website, you want to make sure that they have the best experience possible. To do this, SEO helps provide users with relevant content based on their search query. Another way SEO improves the user experience is by providing knowledge and expertise in your industry through blogs and other forms of content like eBooks or videos. When you provide your users with relevant content that they are looking for, they will trust your knowledge and expertise. This can lead to conversions or sales of one or more products/services.
Increase your brand awareness.
Brand awareness is critical for the success of a small business. In fact, brand awareness is more important than ever due to everyone’s short attention spans. SEO can help you increase your brand awareness by increasing your site rank as well as growing organic traffic. When people visit your website and recognize your logo or name, they will build trust with your brand. In turn, this can lead them to become loyal customers or refer others to you.
It can be done on a budget.
SEO does not have to be expensive! In fact, there are many free tactics that you can use to improve your SEO. There are also affordable options for those who want to invest more in their SEO. The important thing is to make sure you are doing something, because the benefits of SEO far outweigh the costs. Not doing SEO is like leaving money on the table.
See your progress.
One of the great things about SEO is that you can see your progress. This means that you are able to track how well your tactics are working and make changes as needed. This also allows you to determine what is and is not working for your small business. By being able to measure your success, you can continue to improve upon it. This also lends value when you hire a digital marketing company. With these reports, you can see exactly how much your SEO efforts are paying off. SEO is an investment in your business. As a small business owner, you want to invest in things that will help grow and improve your company.
Drive leads and sales.
The ultimate goal for any business is to drive more leads and sales. With SEO, you can improve your site rankings in order to get more traffic from organic searches. This means that people will be able to find your website when they are looking for products or services like yours. In turn, this can lead those searchers into becoming customers. Additionally, SEO can help you improve your website’s click-through rate (CTR). A high CTR means that people are clicking through to your website from the search engine results pages (SERPs). This is a good indicator that they are finding what they are looking for on your site. And finally, SEO can also help you increase conversions.
All of these benefits add up to one thing: success. SEO is a great marketing strategy that can help you reach your goals and grow your small business. There are many more benefits than just the ones listed here. If you are ready to take advantage of all the benefits SEO has to offer, contact Champion Marketing Solutions today! We would love to chat. Our team of SEO professionals can help you get started, or we can take over your SEO efforts and make them even more successful.