Are you looking to improve your ranking on your Google business profile? GMB SEO is a critical part of local SEO, and if done correctly, can help you increase traffic to your website and generate more leads. In this guide, we will discuss the different ways that you can optimize your GMB listing for better rankings. We will cover everything from creating a strong GMB profile to improving your website's search engine ranking. Follow these tips and you will see a big improvement in your ranking!
What Are The Key Factors That Google Uses To Rank Google Business Profiles?
As we start our journey into understanding how to increase your GMB ranking, we must first understand how Google ranks GMB profiles. Google has been know to use the following factors when it comes to GMB rankings:
- Prominence: This measures how well-known your business is. Google looks at things like media mentions, backlinks, and reviews to determine your prominence.
- Relevance: This measures how relevant your business is to the searcher's query. Google looks at things like your business category, keywords, and GMB description to determine your relevance.
- Distance: This measures how close your business is to the searcher. Google takes into account the searcher's location and your business address when determining distance.
- Engagement: This measures how engaged users are with your GMB listing. Google looks at things like click-through rate, GMB reviews, and GMB photos to determine your engagement.
Step 1: Optimizing Your Google Business Profile For Local SEO
If you follow any of our other blog posts, or are familiar with SEO then you have probably hear the saying "content is king". This statement is true for websites, and it is also true for Google business profiles. The more content that is spread across your Google business profile, the more likely Google is to notice that your business services specific markets. This is especially important if your business has multiple locations. Creating GMB Posts, adding GMB photos, and responding to GMB reviews are all great ways to add content to your GMB profile.
Step One: GMB Posts
GMB posts are a great way to add fresh content to your GMB profile on a regular basis. GMB posts can include photos, videos, text, and call-to-action buttons. GMB posts can be used to promote special offers, announce events, or share company news. GMB posts are also a great way to engage with your customers by answering their questions or responding to their comments.
Step Two: GMB Photos
Another great way to add fresh content to your GMB profile is by adding GMB photos. GMB photos can be of your business, your products, or your services. GMB photos can also be of your customers using your products or services. When adding GMB photos, be sure to use high-quality images and include a keyword rich description.
Step Three: GMB Reviews
GMB reviews are a great way to show potential customers that your business is trustworthy and provides quality products or services. GMB reviews can also help improve your GMB ranking by increasing your engagement score. When responding to GMB reviews, be sure to thank the customer for their review and address any concerns they may have.
Step 2: Optimizing Your Google Business Profile For Local SEO
The second step to optimizing your GMB to rank in the local search query is be creating the free Google business website. This Google website is located in the Google business profile management website. You can create this GMB website by following these steps:
- Log into your GMB account
- Click on "Info" from the menu
- Scroll down to the "Website" section and click on the "Create Website" button
- Follow the instructions on how to create your free GMB website.
Creating this Google business website is important to separate your business from others. This free website will allow you to add more content to about your website on Google, so Google's search engine knows your business services your market. Again, content is king. The more content you have about your business, the more likely Google is to show your GMB listing in the local search query.
Step 3: Optimizing Your Google Business Profile For Local SEO
The third step to optimizing your GMB is creating Web 2.0 websites that have information about your GMB, and link back to it. Web 2.0 websites are websites that allow users to interact with each other. Creating Web 20 websites about your GMB will help increase your GMB ranking because it will add more content about your business on the internet. Google loves when there is more content about a specific business on the internet, and this will help improve your GMB ranking.
Some examples of popular Web 20 websites are:
When creating these Web 20 websites, be sure to include your GMB website URL in the website content, so Google knows these websites are about your GMB listing. Also, be sure to include keyword rich content on these websites, so Google knows what services your business provides.
Step 4: Optimizing Your Google Business Profile For Local SEO
The final step to performing local SEO on your GMB is creating map citations. Map citations are simply your GMB listing information (business name, address, phone number) on other websites. Creating map citations will help improve your GMB ranking because it will again add more content about your business on the internet. Google loves when there is more content about a specific business on the internet, and this will help improve your GMB ranking.
By following these GMB optimization tips, you will be well on your way to ranking higher in the local search query. GMB optimization is a process, and it may take some time to see results. However, if you are patient and consistent with your GMB optimization efforts, you will eventually see your GMB listing rank higher in the local search query. Thanks for reading and good luck with your GMB optimization efforts!
If you have any questions about GMB optimization, feel free to leave a comment below or contact us today. We are am SEO company that specializes in ranking GMB listings in the local search query. We would be happy to help you with your GMB optimization efforts.