How To Create an Impactful Content Strategy For Lead Generation
If you're looking to generate leads for your business, then you need a content strategy. Without one, you'll be wasting your time and money on marketing initiatives that don't produce results. In this blog post, we will discuss the steps you need to take to create a successful content strategy that generates leads like crazy!
The Initial Steps In The Content Strategy Journey
The first step is to come up with a content strategy that aligns with your business goals.
- What are you trying to achieve?
- Generate more website traffic?
- Are you trying to increase leads?
- Boost brand awareness a goal?
Once you know what your goals are, you can start developing content that will help you reach them.
Understanding Your Buyer
Next, you need to create buyer personas so you understand who your target audience is and what they want from a blog post. This is imperative in creating content that resonates with your target audience. Your target audience is not everyone, so don't try to market to everyone. Your time and effort should be focused on areas that are going to net you more leads, revenue, and profit. A senior care center is not going to advertise its services as a daycare center, because that would not likely yeah a high return on their investment.
Targeting Your Audience
You must then access how to get readers to your site. Targeted keywords are essential for SEO purposes as well as attracting readers who might not have heard about your company before but could become one of their newest leads. Make sure you include them throughout your blog posts and also use them in your titles to help get your content found online.
A great way to figure out what keywords to utilize is to use Google AdWords Keyword Planner. It's a free tool that will help you find keywords related to your business, as well as how often those keywords are searched for online.
Matching Your Content To Your Audience
Once you've identified which target audience(s) you want to attract and their related keywords, it's time to focus on what type of content will resonate with these audiences. For example, a BOMA (Building Owners and Managers Association) member might be interested in reading a blog about how to get more leads for their office building, whereas an executive at a Fortune 500 company might enjoy a blog post about how to get more leads for their business.
In order to generate leads from your blog posts, you need to make it easy for readers to take the next step. This means including clear CTAs (calls-to-action) that tell people what they should do next. For example, if you've written a post about "How to Lose Weight Fast," then at the end of each paragraph, include an instruction such as "Click here now!" or "Sign up for our free newsletter."
The Final Key...Promotion
The final step is promoting your content so it reaches its intended audience! You can use social media, email marketing, and paid advertising to get your blog posts in front of the right people. Just writing great content is not enough if it never makes its way to the consumer.
If you're looking for more tips on creating a successful content strategy for lead generation, be sure to check out our other blog posts! Please comment below and tell us some of the ways you develop an amazing content strategy. If you are in need of digital marketing services Champion Marketing Solutions has a team of dedicated individuals just for you!